As one who naturally gravitates to clean, green, clean, crisp notes, I have relied on pure grace as a fragrance constant for almost fifteen years. This year’s seasonal launch of pure grace endless summer elevates the iconic ‘fresh out of the shower’ vibe with a sharp fruit note and a sunny, sparkling dry-down.
Approachable and affordable, philosophy fragrances continue to pioneer the masstige market at Sephora and Ulta while seamlessly catering to their QVC loyalists with network exclusive offers. Their secret? Honing unique sensory experiences that begin in the morning shower and carry on through the day with an impact similar to that in a lifestyle brand. The packaging is clean and looks good in every bathroom while quotes on every label inspire you to take a moment as you enjoy the process. Without feeling cheesy.
The new pure grace endless summer is not as gender neutral as the original pure grace but it hasn’t deterred me from shamelessly layering on the shower gel, body lotion, and spray fragrance like a pro. I absolutely love the stuff.
Opening up with a bold burst of Iced Lychee, endless summer continues to develop its signature tartness with delicious Pomelo. It settled with a soft finish of White Musk. Its clean floral undertone is neither creamy nor powdery. Think fun, vibrant, casual. I plan to reach for my new favorite day and night, but it may be a warm weather exclusive.
pure grace does not last on me as long as it did years ago, but the staying power of endless summer has improved significantly. It lingers on my skin and clothing—noticeable, but not aggressive. I’m usually too lazy to use a body lotion faithfully, but find the firming emulsion to be a great entry to any scent and it helps extend the scent’s longevity.
Fans of any graces should give this one a try. If you ever wore and enjoyed Clean Ultimate, ACCA Kappa White Moss, or Gendarme Carriere, this may be your new summer favorite. Definitely get this set on the brand’s website.