At first glance, everything about Beauty of Joseon is textbook K-beauty. The name. The aesthetic. The formulas. And by now you have probably heard the one about how the brand is not actually that popular in Korea. Or wasn’t, until…
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Iceland has been on my wish list for as long as I can remember. The Blue Lagoon specifically. I haven’t made it there yet but the brand has made it to my bathroom shelf more than once. Before the masks…
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I dragged my feet on the Victoria Beckham x Augustinus Bader Concealer Pen. The reason? The Foundation Drops, loved by almost everyone, were a slight miss for me. As someone who doesn’t really wear makeup yet finds concealers both necessary…
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Yes, it’s the Medik8 icon. Without a trace of sarcasm, I can say that Medik8 Crystal Retinal being named the #1 retinal serum worldwide* came as absolutely no surprise. Why? It really is that good. It’s quite rare that I…
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They came back and are here to stay. For years, Jones Road Mini Miracle Balms were a limited edition release. Black Friday was your one window to grab them in travel size. But the brand heard you. Heard us. And…
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The eighth formula in Kiehl’s iconic Ultra Facial range is also its most targeted. Kiehl’s has been plastering Madrid with it. Bus stops, social media, the works. That unmistakable red jar is impossible to miss, and clearly that was the…
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Ingredient marketing is loud right now. Peptides on every label, collagen promises everywhere, and we’re all getting savvier about what’s substance versus what’s spin. So when I picked up the L’Oréal Paris Age Perfect Micro-Collagen Firming Serum for €15.55 at…
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Look, I’m not here to tell you how to celebrate Valentine’s Day. Buy the flowers, make the reservation, send the chocolates—whatever works. But here’s what I am going to suggest: before you curate the perfect gift for someone else, show…
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