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7 New Beauty Launches I’m Excited to Try

Last Updated on February 5, 2026 by omgbart

New beauty launches I can't wait to try. February 2026 edition.

One unexpected side effect of living abroad is how clearly your beauty priorities come into focus. When products aren’t constantly landing on your doorstep, you stop chasing everything and start noticing what actually lingers in your mind.

Also, all PR mailers come with an unspoken amount of pressure.

We may be heading back to the U.S. later this spring. Plans are loose, but the wishlist is not. This is less about what’s new and more about what feels worth the effort of tracking down, packing, and bringing back across the Atlantic.

These are the beauty products that have stayed on my radar. Thoughtful launches from brands I trust, with textures, ingredients, or performance claims that feel genuinely compelling. If you’ve tested any of them and want to talk me in or out of a purchase, I’m listening.


Le Prunier new oil-to-foam face wash.

Le Prunier Plum Cleanse

Le Prunier is one of those skincare brands that doesn’t release anything unless it feels fully thought through, which immediately makes a new launch worth paying attention to. Their lineup is cohesive, intentional, and developed with both skin and environment in mind.

Since I genuinely love Plumscreen SPF, I’d be lying if I said this new cleansing oil didn’t catch my attention. Between the ad creative and early reviews, the oil-to-foam texture sounds like exactly what’s missing from my cleanser rotation. Detoxifying yet nourishing is a hard combination to resist.

$60 (100 ml) at leprunier.com, beauty-heroes.com or credobeauty.com


New Paula's Choice advanced anti-aging serum.

Paula’s Choice Cellular Youth Serum

This is one of the perks of being a long-term Paula’s Choice user. I’ve watched the brand evolve while aging right alongside its product timeline. I may have started with a lightweight gel cleanser over 20 years ago, but now I’m firmly in my peptide era in my mid-40s.

Their retinol formulas remain some of the best on the market, so expectations are high. With a focus on cellular repair and collagen support, this anti-aging serum already feels like a two-bottle situation.

$72 (30 ml) at paulaschoice.com


True Botanicals most advanced eye cream launch.

True Botanicals Pure Radiance Supreme Eye Cream

True Botanicals is one of the few clean beauty brands I genuinely miss having easy access to in Europe. And if I’m being honest, I really miss the Chebula Extreme Cream.

This new eye cream sounds right up my alley. Not just because it comes in a pump, though that doesn’t hurt. Based on texture visuals and ingredient highlights, it reads as protective, hydrating, plumping, and firming. Anything that makes me look more rested immediately has my attention.

$95 (15 ml) at truebotanicals.com or thedetoxmarket.com


Beau Domaine the rich cream facial moisturizer for mature skin.

Beau Domaine The Rich Cream

My appreciation for Beau Domaine started with the Cleansing Emulsion and expanded quickly through every leave-on step that followed. The Fluid Cream is excellent, but I’ve learned that rich overnight moisturizers are where my skin is happiest lately.

The new Rich Cream focuses on antioxidant protection while supporting the water-lipid balance, which is exactly what my skin craves at night. When a moisturizer works this hard, I’m perfectly comfortable skipping a serum on low-effort evenings.

$99 (50 ml) at beau-domaine.com


RMS new eye brightener with SPF

RMS ReFresh Eye Brightener SPF 30

After tinted moisturizers, eye brighteners are easily my most explored makeup category. RMS really nailed complexion products last year with their concealers, so this launch was bound to catch my attention.

Available in four adaptable shades, the formula promises hydration, illumination, and a more awake look in one step. As a consistently terrible sleeper, I rely heavily on anything that helps in the eye area. I’m very close to a blind buy here.

$49 (11.5 ml) at rmsbeauty.com, bluemercury.com, or beauty-heroes.com


Necessaire new rosemay hair mask

Nécessaire The Rosemary Leave-In Mask

I can never have enough hair masks. I actually prefer using a hair mask over conditioner, even if that means fully buying into the marketing.

Since Nécessaire excels at unfussy but sensorial hair care formulas, I have high expectations for this one. If it lives up to the rosemary shampoo and conditioner, it may end up being their strongest hair launch yet. It does feel pricey, but curiosity is winning.

$60 (60 ml) at necessaire.com, thedetoxmarket.com or sephora.com


Tower 28 new body wash for dry irritated skin.

Tower 28 SOS Rescue Body Wash

I go through body wash at an impressive rate, which means I’m always open to adding another into rotation.

Since I loved the Tower 28 face mist, dispenser issues aside, this new body wash feels promising. Designed to soothe, hydrate, and cleanse, it sounds ideal for someone who showers more than once a day. The inclusion of sodium hypochlorite is especially interesting. It’s an effective anti-inflammatory and antibacterial ingredient, and I like the idea of incorporating it into a daily shower routine.

$22 (250 ml) at tower28beauty.com, credobeauty.com, or sephora.com


Affiliate disclosure: This post contains affiliate links. If you choose to make a purchase through one of these links, I may earn a small commission at no extra cost to you. As always, all opinions are my own.


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