Pond’s launched a new cleansing balm recently and I’m not exactly sure about the ‘why’? The makers of the original ‘apply to dry skin’ Cold Cream cleanser, which, mind you, paved the way for the onslaught of cleansing balms, is now chasing beauty trends. Again, why?
The beauty of Pond’s: its simplicity. The formulas may not be sophisticated but they are effective. As a bonus, they also evoke some of the best childhood memories in anyone over 35. I can’t be the only one who remembers the shapely jars with green and blue lids on my mom’s vanity. The Cold Cream and Dry Skin Cream were staples in her beauty routine.
It’s 2018 and Pond’s appears to be succumbing to the pressure to keep up with The Joneses. Or The Kims. The latest addition to the skincare brand as American as apple pie, is actually made in Korea. Pond’s is embracing the K-beauty movement with this Cleansing Balm release but stops way short of elevating the brand’s iconic status. Hear me out.
The Pond’s Cleansing Balm has a dense, solid texture — one which will be familiar to balm aficionados. Think Banila Co, It Cosmetics, or Farmacy. The thick and airy consistency is super lightweight and magically doesn’t liquify in transit. Those who travel know this is a huge perk. Pond’s brings very little new to the table in terms of singular ingredients nor the overall experience. Sigh.
Does it work?
Absolutely. The blend of mineral oil and cleansing agents melts away makeup, sunscreen, and city grime in seconds. It turns into a milky lotion immediately after you add water and it rinses off beautifully. It makes for a great first step in a double cleanse ritual.
Is it an experience?
It’s a cleansing experience with a side of childhood nostalgia in the fragrance department. There is definitely “that Pond’s scent,” which I like personally but is bound to divide. I’m not sure I see any lasting skincare benefits. It’s a great solution for a quick cleanse, especially if you’re on a tight budget. Speaking for myself, I’ll continue to reach for other, more botanical extract infused formulas when I want a facial massage during a cleanse at the end of the day.
Finding a jar of Ponds was quite an adventure. Multiple CVS and Rite Aid locations had not heard of it. Ditto at the local Target. Guess who had plenty on their shelf? Walmart! $9.98
Thoughts on the launch? Have you tried it?