Indie Beauty Expo(sed)

You may not yet have heard about the upcoming Indie Beauty Expo but that’s ok. If you’re in NYC or anywhere close on August 24th, cancel your plans, call in sick, and get yourself a ticket. No longer a newcomer, this revolutionary concept of an elevated trade show launched a year ago in NY and blew everyone’s minds in LA last May. Focused on indie brands with an emphasis on clean and green, this ingenious platform is so unique to the beauty market, you can’t help but want to be a part of the movement. Think 1 roof, 2 days and over 130 brands. Psyched. Party of one – I’ve arrived. Keep reading because at the end of the post, I’ll share a code to help you save 20% on the ticket!

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Co-founded by Jillian Wright, an aesthetician supreme-o, global skin health expert with her own namesake skin care brand, Indie Beauty Expo is a passion project turned industry phenomenon. Incredibly supportive of the independent and start-up mode within the trade, she encourages success and provides a playing field for innovation and drive to showcase and connect with the press, buyers and influencers. It’s like Shark Tank, except everyone walks away a winner.

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Taking over The Metropolitan Pavilion in Manhattan (and if you’re from The City, you’ve probably hit up countless designer sample sales at this iconic location on 18th between 6th and 7th) on August 24th and 25th, the event caters to diverse audiences beyond any other expo.

The ‘WHAT’

Light years past the stereotypical kitchen sink operation, the indie category is behind some of the most sought after, original and effective formulas in the beauty world today. With unparalleled drive and commitment to design, product development and marketing these truly impressive brands are delivering extraordinary game changing solutions. When you attend Indie Beauty Expo, you’ll be at the forefront of the revolution with an opportunity to learn about the newness from the creators themselves. This is a whole new level of beauty education.

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The ‘WHO’

Over 130 brands from all walks of life–each still relatively new, but with big ideas and successful launches ahead– gathering to present their product and convey their message. Covering beauty, wellbeing and lifestyle, featuring various price points, distribution channels and philosophies, this one of a kind event shows off the concept and newest indie.

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The list of brands attending is looooooooong. Expect one of my all time favorites, Goldfaden MD who spearheaded the eco-luxe movement at Space NK, the phenomenal Raw Spirit Fragrances (more Citadelle, please), a latest crush of mine MD Solar Sciences (superb anti-aging suncare), LIFTLAB (OMG their eye cream!), Tracie Martyn (can’t go wrong), LING Skincare (two words: Spotlight Papaya) and my forever Target hero Pacifica (an extension of my kale intake). Personally, I am beyond excited to explore others, with whom I have yet to shower, like Pai Skincare, Mother Dirt and Bottega Organica among others.

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The ‘WHEN’

Wednesday, August 24th
It’s the ‘Shop Indie’ event! If you are an editor, blogger, influencer or simply have a passion for beauty, Wednesday is your day. Beginning at 4pm, this four hour event is about you, the brands, refreshments and beats. Going beyond the meet, greet, sample and learn, everyone present will offer a flash type deal valid for the evening (I am told promos may hit up to 30% off) and best of all, you can make purchases on-site!

Thursday, August 25th
If you’re a buyer, makeup artist, aesthetician, acupuncturist or in the field of beauty – this day is for you – the professionals. Get your network face on and connect with the creative, business savvy, and inspiring people who are about to make it big. Keep the beauty game a two way street – share your knowledge and passion and help bring product to the wider market.

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The ‘I GOT YOU’

Use discount code BART4SHOPINDIE to save 20% on tickets purchased for the Shop Indie event on August 24th from 4:00 pm – 8:00 pm. Tickets can be purchased at this link:
https://www.cvent.com/c/express/09cddcb0-14af-4946-8138-7b2fe3ba368d

Basic admission is $30 but a $99 VIP option gives you access to refreshments, charging stations, a drink ticket at the bar, entry to all workshops, and a free tote filled with samples. #SCORE!!!

I can’t yet report on my iBE favorites, highest highs, nor YASSSS moments, but hope you will explore the indie arena with me on the 24th!

*photos courtesy of Indie Beauty Expo (May, 2016)

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