“Eye catching” is an apt description for the The Body Shop’s most recent launch of Drops of Youth Eye Concentrate. Pun and all. Joining its counterpart for the face from a few years ago, this refreshing take on an eye treatment delivers more than just younger looking eyes. Borderline fun to use, this gel-serum features a brow raising new delivery mechanism and a price tag without many dollar signs in your eyes. #EyeDrops
Infused with Edelweiss extract, Drops of Youth Eye Concentrate promises to smooth out the area under the eyes utilizing plant stem cell technology. As one of the most resilient flowers, Edelweiss survives severe Alpine climate changes thanks to its regenerating abilities. By capturing its regenerative properties, The Body Shop infuses this ‘concentrate’ with the plant’s bio-actives to rejuvenate the skin around your eyes. #Überweiss!
In addition to reducing the appearance of lines and wrinkles, Drops of Youth addresses dark circles and puffiness. Nourishing Babassu and Olive Oil, both Community Fair Trade partners of The Body Shop’s, plump up and firm the skin. The cooling metal roller-ball applicator is also a pump making this hands-free eye treat a perfect traveling companion. To maximize the benefits, use Eye Concentrate both AM and PM by rolling the applicator in an 8 shape around both eyes. Tap in the remaining product and (since this is a treatment and not a stand alone product), follow with a moisturizer. #EyeRoll
Non-irritating and fragrance free, Drops of Youth Eye Concentrate is ideal even for those with sensitive skin. Whether you simply haven’t slept that well, taken a red eye, or watched Netflix all night, make room in your medicine cabinet for this one. Looking more awake has its price. It’s $30 (or £18). Rest assured that you can likely get it for half that through one of the constant promotions The Body Shop runs year round. Available at thebodyshop-usa.com and thebodyshop.co.uk. #AllEyes