Right On Thyme – JO LOVES Shards of Cedar & Red Thyme

#JoLoves
#JoLoves

JO LOVES launched a new scent last week and as stalkerish as it may sound, I happened to be in London the day after its debut. Shards of Cedar & Red Thyme is the latest addition to Jo Malone’s niche brand that with its strictly British presence couldn’t feel any more exclusive. Since picking up Pomelo at the Elizabeth Street store last May, many have asked about it. I then witness their disappointment since getting a whiff is not an option in the US. Shards of Cedar & Red Thyme is probably the most masculine scent I now own. It is also the least mass-culine with notes that combine into something so rare, I am ready for another set of questions! #LovesIt

With hints of bergamot, mint, lavender and vetiver, Shards of Cedar & Red Thyme is warm but not heavy. The bergamot note reminds me of the smokiness of earl grey less any sharpness from citrus. The mint is crisp, green and subtle while vetiver adds an earthy note and anchors this blend perfectly. Finally, the lavender harnesses it into a truly unisex fragrance without taking the masculine over the edge. #LoveNotes

Shards of Cedar & Red Thyme doesn’t overwhelm, but rather stands out, wears beautifully and lasts for hours. As I sit in a West End hotel room packing for our return to NYC tomorrow, I keep picking up my bottle to take a sniff. The chic scent of excitement lingers on every article of clothing I wore this weekend. While I barely smell it on myself, I’ve left behind a pretty sophisticated trail around London. #TurningHeads

jo loves shards of cedar red thyme fragrance review
As one of the best noses in the industry, Jo Malone simply says “… with just one spritz, it reminds me of ‘that’ moment when someone walks by wearing the most beautiful cologne.” Sadly, I am not as great with describing fragrances, especially ones I really like. Shards of Cedar & Red Thyme reminds of a fantastic book that I recommend to everyone. I may be fuzzy on the details of the story line, but the book has stayed with me the longest time. #GoneGirl

This Fall launch from JO LOVES is not to be missed. Fans of unisex scents and women who prefer a more masculine fragrance will enjoy this new addition to her line up without a doubt. If you’re shopping for the man in your life or looking to upgrade his signature scent to something more modern with a confident twist, Shards of Cedar & Red Thyme is the perfect choice. Available at joloves.com in 30ml and 100ml it retails for ₤45 and ₤95 respectively. Because of shipping restrictions, only the 30ml size can be shipped outside the UK. Absolutely worth the treat, it’s an essential luxury pick for that impossible-to-shop-for guy this holiday season. #JosGiftToWomen

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2 Comments

  1. October 11, 2014 / 3:43 am

    Great write-up. I’ve been looking for something new to replace my Eternity that I have been wearing all year. I tend to get one 50ml every christmas and stick with it until the next year so the investment in something I use everyday is pretty good.

    Any idea where I can go test it out?

    • October 11, 2014 / 4:22 am

      Hey Raj –

      Thanks! Not sure where you’re located but I believe the Jo Loves store in London is the only physical retail location. Hope you get to try it and enjoy it as much as I do!

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