I waited three hours at the DMV in 90 degree temperatures getting a new out of state drivers license the other day… Photo shoot included. Things I wore: IT Cosmetics Feel the Moment Primer Serum and the new CC+ Veil Beauty Fluid. It’s the first time I’ve actually ever been OK with the photo. There is no such thing as good lighting at the DMV. Face on is not my good side. Still not showing you the picture. #ITsTrue
IT Cosmetics works with leading plastic surgeons and employs anti-aging technology to address the skin’s imperfections by color correction. IT stands for ‘innovation’ and ‘technology’ and this ‘skincare makeup’ definitely delivers. You might have seen IT Cosmetics at Ulta or at other specialty stores online. Those of us who seek out the latest and greatest probably read about the brand’s co-founder Jamie Kern Lima in Businessweek or watched her present IT on QVC. #ITgirl
While I never use a primer per se, I was intrigued by the concept of IT’s Feel The Moment. Its full name is a mouthful: Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum. That would be five check marks for me. There are countless Skincare benefits to this pre-makeup step. Caviar Extract and Deep Ocean Water are mixed up with hydrolized collagen, peptides, vitamins A/C/E, and hyaluronic acid. All this is blended into a silicone base with argan, jojoba and avocado oils. #ITsGenius
Key to successfully using Feel The Moment is to WAIT for a few minutes after applying it to cleansed and treated skin. Enjoy the sensory experience of essential oils as the herbal aroma is a true spa experience. The smallest drop (that would be ONE) is plenty to cover your face. This primer applies like a serum and smoothes out my pores. Anything tinted I choose to use afterward glides on and stays put. For hours. It is also a great sealant for your night time skincare routine and I even use it on my hands. #makeITwork
Being no stranger to CC Cushion Compact delivery system (check this out), I was thrilled to try IT Cosmetics CC+ Veil Beauty Fluid Foundation SPF 50+. Foundation is a strong word. This hydrating, anti-aging, color-correcting gem has sheer but buildable coverage and a semi dewy finish with a brightening effect. IT offers five different shades and ‘tan’ couldn’t be more perfect on me this time of the year. #ITsPrettySpecial
The concept behind IT Cosmetics is to inject the color line with skin care ingredients. The CC+ Veil is no different. Full of peptides, niacin, vitamins, collagen and brightening ingredients it can be used in myriad ways. This Beauty Fluid can serve up multiple benefits depending on your needs: as a moisturizer or an anti-aging serum, foundation, or simply sunscreen. #ITsAllGood
The rather extensive and constantly growing IT Cosmetics is definitely a brand to keep on your radar. Former news anchor, Miss USA contestant and the last female standing on the first season of Big Brother, Jamie Kern Lima has now co-founded one of the largest players in the beauty industry. As a blogger who encounters many walls and has to deal with many no’s, a line from her Businessweek interview has become my mantra: “one of the most difficult things was figuring out how to not let “no” create doubt in your mind.” #ITwillnot
Buying Guide
Feel The Moment Primer Serum $38 (1oz) available at ulta.com. Also available with a stand and a spa brush at QVC.com.
CC+ Veil Beauty Fluid Foundation SPF 50+ $38 available at ulta.com.
