LAB SERIES MAX LS Power V Lifting Serum & Lotion

No longer oblivious to the effects of gravity on their skin, men’s interests are moving beyond bar soap and shaving cream. Always at the forefront of the men’s grooming industry, LAB SERIES is known for advanced anti-aging formulas geared specifically for male skin. Expanding on the successful launch of their Power V Lifting Cream last year, the brand has just unveiled two new additions to the premium MAX LS range. Treatment oriented and suitable for all skin types, the latest are Power V Lifting Serum and Lotion. So, do you even lift, bro?

Designed to provide the most dramatic anti-aging results, the new LAB SERIES MAX LS Power V Lifting Serum is formulated to aggressively treat signs of dehydration and loss of firmness. A real lightweight, it is loaded with powerful ingredients, which visibly improve the tone and texture of dull, sallow skin. Fueled by moisture binding Squalane, this nourishing serum features Salicylic Acid to exfoliate deep within the pore, soothing Hydrolyzed Oat Protein, firming Apple and Watermelon Extracts, and a number of peptides to increase collagen production. Tightening, hydrating, and remarkably reviving, this potent medley goes on after cleansing and toning, before your moisturizer day and night. By the way, totally crushing on the herbal aquatic scent of the range. $68 (30ml)

The LAB SERIES MAX LS Power V Lifting Lotion works synergistically with the brand new serum to firm and deliver lasting moisture and comfort. Slightly creamier in texture yet equally fast absorbing, the lotion formula is a perfect option for anyone with oilier skin types or for those living in humid climates. Immediately smoothing (gotta love me some Dimethicone), this blend is infused with antioxidant rich Rosemary Leaf and Bamboo Extracts to protect against free radical damage. Energizing Caffeine boosts circulation for a tighter, more radiant appearance while Hyaluronic Acid keeps the skin plump and hydrated for hours. Extra points for the stylish, mirror finish pump bottle – it’s always appreciated when a great looking sinkside accessory is also extra travel friendly. $78 (50ml)

Almost whipped in consistency but significantly richer, the Power V Lifting Cream is the original treatment moisturizer in the MAX LS line up. Completely non-greasy, it melts into the skin within seconds and delivers the same repairing, tightening, and nourishing benefits as its lotion counterpart. Ideal for those with dry complexions and frequent fliers, it layers over the Lifting Serum beautifully for an intense anti-aging punch. $78 (50ml)

Innovative, prestigious, and masculine, LAB SERIES offers a complete roundup of skincare and grooming solutions for the modern man. Available at labseries.com, lordandtaylor.com, and macys.com, among others.