In the ever growing segment of niche hair care brands, Cuvée Beauty™ is a clever newcomer, inspired by a birthday night that ended with champagne soaked hair. Sadly, if that were to happen to me, I’d wake up with a headache and remember very little. Rachel Katzman, the brand’s founder, on the other hand, connected the perfectly coiffed ‘do’ to the other power of celebratory bubbles. She then created a range of products infused with Cuvée Complex™, a proprietary blend of champagne, white truffle, platinum ferment and plant extracts. Because party hair.
The six piece Cuvée Beauty™ line up of essentials is tightly edited, comprehensive and straightforward. Their philosophy is simple: great hair day every day. Completely unisex, these modern luxurious formulas allow for wet or dry application (with the exception of the shampoo and conditioner, which go on wet hair obviously), smell heavenly of champagne and fig (the scent was developed nowhere other than Grasse, France) and work on every hair type, color treated and everything. Rarely do I come across a capsule collection this posh that covers treatment, style and fragrance so effectively.
A bit about my hair: a total Leo and proud owner of a thick mane that gets its workout from a flat iron, pool water, the sun, two daily showers, and a small army of styling products. Read: healthy for the most part, often looking dry. Needs anti-aging TLC, luster and shine.
Over the past few months, a couple of Cuvée Beauty™ superheroes became part of my grooming arsenal. Below are observations about a power couple that is seriously saving my hair this summer.
Styling Balm
Super lightweight, this gel lotion hybrid is working overtime this summer. If you’re always hunting for that multi-tasking miracle that provides hold, tames frizz and nourishes the hair without weighing it down nor turning suspiciously crunchy on you, this is it. Not only does it smell divine but when applied to damp hair, it prolongs my fresh casual look and blocks out humidity for hours. If you reach for a blow drier immediately after a shower, it guards against heat damage and adds shine without looking greasy. This magical potion is a perfect touch up solution and takes your hair from desk to dinner. The sleek packaging makes it a non-negotiable travel staple. $42 (5 oz.)
Protective Treatment
My daily go-to this summer, this nifty spray treatment might just be the unsung hero of Cuvée Beauty™. Serum-like, the antioxidant studded mist protects your hair against UV damage caused by sun exposure and styling tools while performing as a phenomenal detangler and flyaway tamer. Its talents don’t end there, however, because the Protective Mist also provides a light hold and strengthens hair to prevent breakage. In short, it’s the perfect introduction to the brand. And you need it.
All Cuvée Beauty™ hair care is sulfate, paraben, phthalate and cruelty free. For a limited time, save 20% off any order at cuveebeauty.com.
