Earlier this year, I was introduced to Naturium, a brand looking like it belonged in a department store. With like, marble floors and a spacious counter. Beyond the sleek aesthetic and stylish packaging, the ingredient and percentage driven formulas came…
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Affordable and effective skincare merits its own category. Ever since The Ordinary boldly entered the beauty industry, consumers have become more aware and mindful of marketing budgets, influencer campaigns, and any number of hype factors that contribute to confusing price…
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This post was originally published in July of 2014. Since Aztec Secret continues to be the best selling, most positively reviewed beauty product on Amazon, I dug it out of the archives and replaced iPhone 4 photography… Last night, many…
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Ridiculously affordable and of excellent quality, e.l.f. Cosmetics offers makeup options comparable to some of the most iconic department store staples. Moving beyond color, eyes lips face (e.l.f. to friends) launched their first ever skincare collection earlier this year. The…
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