*NEW* La Mer The Lifting Eye Serum – #BartLoves

Every La Mer launch makes my heart skip a beat and their most recent release of The Lifting Eye Serum legit triggered slight heart palpitations. Created to tighten, strengthen and revive the delicate skin around the eyes, this latest treatment is officially my favorite La Mer eye care product to date. In the spirit of full disclosures, it took me forever to get over the original Eye Balm being reformulated a few years back.

Featuring the brand’s proprietary new Stretch Matrix Complex, The Lifting Eye Serum promises to firm and support the most expressive area of our face. Infused with various Algae Extracts and the industry’s best kept secret, the Miracle Broth™, (a nutrient-rich Sea Kelp compound infused with the energy of light and sound to intensify its anti-aging properties), this luxurious formula is remarkable.

Always game for serum anything, the new La Mer eye treatment does not disappoint. Extremely lightweight, it absorbs flawlessly and delivers instant firming effect. For optimal results, use the applicator and tap, don’t rub. Guilty of discarding the wand applicators that often come with eye creams, I find the new La Mer accessory intriguing. Round, yet sporting a slanted edge, the wand serves a dual purpose and is to be used prior and after applying The Lifting Eye Serum.

First, roll the round side of the wand around the eye to cool, soothe, and stimulate microcirculation. Dispense a drop of the La Mer Lifting Eye Serum on your ring finger and pat it in under and over the lid with gentle pressing motions. It’s crucial that you don’t tug and pull on the skin. Lastly, use the flat side of the applicator and sweep it around the area on which you’ve applied the serum. This beauty ritual is worth every second as the tightening effects are immediate and truly impressive.

Keep in mind that the new La Mer Lifting Eye Serum is a treatment product only. The thin layer of skin around your eye may still require extra moisture. Layer your eye cream and sunscreen of choice over the serum and create a complete anti-aging regimen.

$240 (15ml) – available at lamer.com, Nordstrom.com, Barneys.com, etc
£180 at Harrods.com, Selfridges.com, etc