Metrosexual may have been the biggest fail of our modern day lexicon, but terms like manscaping or Brotox seem to have successfully crept into the mainstream. At the same time, the number of grooming products is becoming increasingly more overwhelming for many men, but that’s because there are an abundance of choices for guys who are unsure of exactly what it is that they need. Until today. Chris Salgardo, or KiehlsPrez to those in the know, guides us through every personal care dilemma in his brand new book MANMADE™ out today
Cornered at parties, hallways, and even the gym, Chris Salgardo has been asked every grooming question possible by men who acknowledge the need to improve and maintain their image. There is nothing new about judging a book by its cover, but when you’re dating or interviewing for a job, how you look can be pretty monumental. Unlike women, who learn about mascara from their mothers, fathers rarely pass equivalent grooming tips on to their sons. 
In the Introduction to MANMADE™, Chris says,
“Today there is a new level of expectation: No matter what type of man you might be, it’s smart, not narcissistic, to take care of yourself, to take pride in your appearance, and to be mindful about your grooming.”
Word. 
MANMADE™ The Essential Skincare & Grooming Reference For Every Man provides quintessential expertise without being dogmatic. Taking almost a bespoke approach, suggestions are provided for five types of men: the Modern Polished Gentleman, the Hands-On Guy, the Extreme Dude, the Artistic Rebel, and the Renaissance Man. Every recommendation and every piece of advice is tailored toward a given lifestyle, needs, and goals. Ultimately, we all learn how to protect our skin and to correct problems that may trigger insecurities. 
Whether you’re a guy, know a guy or like a guy, pick up a copy of MANMADE™
Among the copious amount of amazing life hacks, you will learn:
- how to properly care for a tattoo
- the most effective ways to plow through jetlag
- why ordering a vegetarian option in-flight is your best bet
- how to choose and wear fragrance
- the importance of concealer
Capitalizing on his extensive background in the beauty industry, Chris Salgardo joined Kiehl’s a decade and a half ago. As the company’s president since 2006, he has infused this old world apothecary brand with a stylish and contemporary aesthetic. Talented and passionate about skincare, he sports a beard and rides a motorcycle. He is one of the friendliest people you’ll ever meet and as his ex-neighbor I attest to the magically shiny hair and complexion that is always glowing. 
Available at kiehls.com, Amazon.com
