It takes just a minute watching a K-pop video or any K-drama (Korean soap opera) to notice the people’s flawless complexions. Especially when you don’t understand a single word. When Target decided to elevate its beauty department with Korea’s LANEIGE brand earlier this year, I was ecstatic. No more Amazon or sketchy eBay sellers and waiting weeks for untraceable boxes? Right on! #OnTarget
LANEIGE may mean snow in French but this South Korean beauty brand is one of 30 under the AMOREPACIFIC Corporation’s umbrella. Founded in 1993, it’s most widely known for the Water Sleeping Mask that long time fans know as Water Sleeping Pack EX. I hit up a semi-local Target the week of the debut and picked up a cleanser and an emulsion to complement the routine. #TargetedTreatments
The Water Sleeping Mask is a cult Korean beauty product that hydrates and revitalizes the skin overnight. With retexturizing Chestnut Extract and brightening apricot, this weightless formula is cooling and deeply hydrating. The trademarked Sleepscent (orange flower, rose, sandalwood) is soothing and relaxing. Suitable for all skin types for use once or twice per week use, it is perfect for busy, lazy, or very late nights. #BeautySleep
LANEIGE’s Perfect Renew Emulsion is a post-toner and pre-moisturizer treatment lotion–a very trendy step these days. Layers are in. With a pleasant floral scent and an excellent pump delivery system, this is not just another pretty bottle. With Ceramide Correcting Water, this emulsion improves skin’s elasticity, replenishes moisture, and softens fine lines. Did I mention it absorbs like a dream? #GettingEmulsional
The Oil Free Liquid Cleanser is one of three that LANEIGE offers. Safe for sensitive skin, it actually has the consistency of a traditional cleansing oil. With no risk of clogged pores, it leaves your face clean and nourished. Despite such aromatic ingredients as green tea (antioxidant), hyacinth (purifying), peppermint (energizing) and lemon (soothing), I detect no scent. #PureAndSimple
Unfortunately, not all Targets have been created equal. The one closest to me excels at not much. Luckily, there is a store in the other direction that even stocks the most exclusive designer collaborations. LANEIGE is only available at select stores, but Target.com offers the entire range of products. Take advantage of the brand’s US presence, easy access, and treat yourself. #TargetPractice
Perfect Renew Emulsion 3.3oz $35
Oil Free Liquid Cleanser 5.9oz $28
I loooovvveee Korean skincare! I don’t know why but its always so much better! The Perfect Renew Emulsion sounds like something I would love. I wonder if its available in the UK? As always, another great post! 🙂
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