Hair by GO247 – Luxury Grooming For Real Men

It’s rare for me to get excited about hair care. Styling products, however… a whole new level of fun for this Leo. When some chic men’s hair grooming items from GO247 arrived, I wasn’t at all familiar with the brand. The accompanying note saying they were David Beckham’s favorites got my attention… Hmm, don’t mind if I do! And, while I love trying out men’s grooming products, I am pretty sure Victoria Beckham’s favorite is a black 40cm Birkin just in case anyone wants to send me another note and continue on with the theme…

The fantastic GO247 styling swag bag included the Styling Cream, Hard Wax, Soft Wax, and Control Spray. Packaged in masculine tones of brown bordering on black with gold lids and accents, this range is meant to appeal to Real Men. Now, guys who need effortless yet lasting style to get them through the day or night have options! Twenty four seven…

The GO247 Styling Cream formula works best on this coarse and unruly mane. White in color, the thick cream melts down after being warmed between the palms and is traceless, whether you apply it to wet or dry hair. The hold is manageable and it keeps hair in place without flaking off nor looking unnaturally matte or glossy. When I toss it through dry hair, the Styling Cream adds texture and volume without weighing my hair down. Most importantly, the effect lasts hours and rinses off with a single wash.

For minimalists who can get away with a quick fix using a hair wax to style, GO247 offers two great options. Depending on your styling need and desired result, Hard Wax or Soft Wax both deliver. When you just need some shine but minimal hold to keep your locks in place, Soft Wax is your go-to one step solution. Hard Wax offers more hold with less sheen when you’re going for the piecey look that needs a bit of texture. As with the Styling Cream, both waxes are good to go on wet or dry hair, which makes them medicine cabinet or gym bag essentials.

The GO247 Control Spray is a complete multi-tasker. As with any hairspray, it is a great finisher to any style you achieve by using other creams or waxes. When you’re in a rush, it is great sprayed over wet hair after showering. My favorite way to extend yesterhair (a particularly haute lewk that held up well from the day before) is to rearrange the magic achieved with the Styling Cream by setting it with Control Spray. Weightless yet powerful, this single step requires only one hand. No effort. You can no longer justify your laziness.

GO247 is the creation of British-born celebrity hairstylist, Andrew Dale, who has been the spark behind the UNITE range of women’s hair products since 2004. Convenient packaging, neutral scents, generous sizes, and wallet friendly prices make it easy for every guy to at least try the Styling Cream. In the US, explore more of the line that includes hair, body and face care exclusively at birchbox.com. The complete range is available at go247men.com.

Styling Cream, Hard Wax, Soft Wax – $16 each (2 oz.)

Control Spray – $20 (5 oz.)