K-beauty moves faster than any other corner of the beauty industry. A new hero ingredient seems to appear every few months. And brand loyalty? Never met her. It is always about chasing newness. I test the formulas that excel at the basics: hydrating, cleansing, and moisturizing. I don’t expect miracles, but I do expect visible results.
This is where I review all of it: centella creams, PDRN serums, sunscreens, essences, and the cult favorites everyone is talking about.
Start with the review everyone reads: Madeca Cream Time Reverse, without the hype.
Want the highlights? Here is my K-beauty haul of 10 Korean skincare buys.
Back in the very late nineties (1999 to be exact), on my very first visit to Sephora (Times Square in NYC), I remember being fascinated by what at the time was a rather unique face mask from bliss. Packaged in…
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Who needs a toner? Is one necessary to remove the last trace of whatever your cleanser left behind? My cleanser leaves nothing behind, thank you very much. And if yours does, this is why we double cleanse, amirite? Enter K-beauty…
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Confession: I love overnight masks. And though there is no shortage of these deeply hydrating formulas in my skincare cabinet, I made some room STAT when AMOREPACIFIC launched their latest masterpiece. Part of the luxurious anti-aging Time Response range, the…
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Dominating the beauty industry, Korean skincare brands are without a doubt the most inclusive of the male market segment. Oblivious to aggressive marketing, faux-sculine fragrance, and lumberjack packaging, K-Beauty ‘for men’ is actually driven and inspired by K-Pop boybands. On…
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So much more than just trendy, K-beauty has become the most influential segment in the beauty industry. Monopolizing on the successful sheet mask concept, many brands are now launching their own versions of Korean inspired formulas such as essences or…
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The latest Korean rubber mask had barely dried on my face when newer, trendier, and more innovative solutions began arriving stateside. Exclusive to Glow Recipe, my favorite online destination for all things K-Beauty (that’s Korean, not Kardashian), the Patting Splash…
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Now making waves in the US, Korean rubber masks are quite possibly the trendiest new step in the beauty industry. Thanks to Glow Recipe, a genius online retailer of all things you want to try from the land of elaborate…
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Continuing its focus on anti-aging, LANEIGE just expanded their treatment repertoire with the brand new Firming Sleeping Mask. Complementary to the Water Sleeping Mask, the original phenomenon that sells every fifteen minutes worldwide, the new formula takes resting a step…
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