Fragrance
Back in my very early days (as in, first job out of college), I worked in the marketing department at Jo Malone London. Not to brag, but I know how a fragrance gets built, named, and sold. That is exactly why I judge it differently.
Fragrance is all about first impressions, but longevity is key. And with the category booming, it can feel like anything goes. It doesn’t. Creativity does not always equal talent.
This is where I review all of it: niche houses, designer favorites, colognes, and home scents.
Looking for a warm-weather signature? Start with the summer fragrances I actually wear.
Curious about a big house’s lineup? Read 10 Balenciaga fragrances and the one I walked out with.
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