Expanding on the successful trifecta of their core staples, Youth To The People recently added two more treatment products with a dual launch of Age Prevention Mask and Eye Cream. Visually appealing and featuring clean, green ingredient decks — all at a very attractive price point, the range is totally unisex, vegan, and will look ultra chic in any bathroom. Founded by Joe Cloyes and Greg Gonzalez, a duo of cousins in San Francisco (with legit roots in the beauty industry), the tight edit of basic essentials is impressive.
What’s it all about?
For those intrigued by dark leafy greens or marine derived superfood ingredients, Youth To The People features Kale as a common thread across the entire line. Pairing it with other glow boosters such as Green Tea and Spinach, the newness highlights Spirulina and Microalgae in the Mask and Aloe Vera with Sunflower Oil in the Eye Cream.
Nailing the modern aesthetic with an affordable luxury feel, this skincare brand has a non-preachy lifestyle message and truly impressive anti-aging treatments. Guys, if you’re completely new to these treatment products, start with the Cleanser – it’s superb.
Superfood Mask
Formulated to deliver anti-aging realness (think firming, glowing, repairing, protecting) to every skin type, this Kaolin Clay based mask is a soft drying gem you may want to incorporate into your skincare arsenal. No cracking or crumbling is one of many perks. Others include that delicious green smoothie aroma and space conscious packaging.
Combining countless plant extracts such as Chamomile, Green Tea, Spinach, Aloe, Alfalfa, and Spirulina with Algae, Plankton as well as Vitamins A, B5 and C, the superfood medley gives a nutritious boost to dull and tired looking skin.
Apply on clean skin and remove after 10-15 minutes. Since the creamy texture remains soft throughout the treatment, rinsing or wiping it off with a washcloth takes no time. Indulge a couple of times a week. Personally, I choose mornings to stay fresh faced all day long. $44 (60ml)
Superfood Eye Cream
Yes, you need an eye cream and no, you don’t have to spend a fortune to score a good one. The new Youth To The People formula is an excellent product to start with, especially for anyone exploring the category. Loaded with skin nourishing botanicals, line plumping Hyaluronic Acid, firming Tripeptide-5, and fortifying vitamins (A, B5, C and E), the Age Prevention Superfood Eye Cream combats puffiness, loss of elasticity, and signs of fatigue around the eyes, day and night.
The rich creamy texture absorbs very well, wears great under a concealer if you need one, and delivers an immediate tightening effect with the comfort of lasting hydration. One piece of advice: be consistent. The purpose of an eye cream is less about erasing years of damage than about delaying the visible signs of aging that creep into the delicate skin around the eyes. $35 (15ml)
Available at youthtothepeople.com, sephora.com, nordstrom.com.
*press sample
