For the past year, VERSO Skincare has been tempting me through the pages of Barneys New York beauty books and constant raves from beauty editors. After looking into this well marked skincare routine from Stockholm, I became intrigued by the concept. It wasn’t long before the Foaming Cleanser and Day Cream arrived at in haute pursuit. The verdict? VERSO officially joins Absolut Vodka, The Girl With The Dragon Tattoo, and IKEA as yet another amazing contribution for which we thank our friends in Sweden.
Making our lives a bit easier, every VERSO product is labeled with a single digit, that indicates where it falls in the suggested application sequence. It all begins with the Foaming Cleanser that is recommended for daily use (and even twice a day) to keep the face clean and prepped for treatment. The #1 badge aside, it was love at first sight.
Extremely gentle yet effective, VERSO Foaming Cleanser removes daily buildup and purifies the skin. Nourishing shea and coconut oils leave your face feeling anything but dry. Papaya lifts off dead skin cells and mango fruit extract conditions and soothes. Lightly scented and suitable for all skin types, this cream to foam formula proves that the first step is not always the most difficult one to take.
Moving on to a clearly marked Step 2, The Day Cream, like all VERSO treatment products is fueled by Retinol 8, which is exclusive to the brand. This proprietary stabilized Vitamin A Complex stimulates collagen production and is 8 times more powerful than any other over the counter Retinol product on the market. Extremely gentle, this rejuvenating day treatment delivers a daily dose of antioxidants fighting dull, sallow, aging skin in need of a boost.
VERSO Day Cream is more of a lotion than a cream and absorbs within seconds. It offers UV protection of SPF 15 without the feel one experiences after a typical sunscreen. Completely non-irritating, this is the most accommodating Vitamin A day cream hands down. As with any retinol product, results are cumulative and require building up, so you’re best not expecting an overnight miracle. Be consistent to be amazed.
The brand’s modern approach is demonstrated through its exclusive technology, chic packaging and a blunt promise that delivers. VERSO means ‘reverse’ in Swedish and while I have only encountered the first two steps, it lives up to its name. Formulated with no colorants, parabens or mineral oil, these quality formulas are worth exploring. The VERSO pump delivery systems are second to none and deal an exact pre-measured dose every single time. No need to get crafty with them.
In other news, Sephora.com has started to carry VERSO, which gets filed under: about time. And did you know that Amazon.com launched a beauty store with fabulous prestige brands including VERSO a year ago? Who doesn’t like Prime and using those AmEx points, right?
VERSO Foaming Cleanser $40 (90 ml)
VERSO Day Cream $100 (50 ml)
