Just two short weeks into my inhautepursuit blogging , I attended my first launch event. Hashtag mind blowing. Last evening, Tweezerman launched its new G.E.A.R. – The Ultimate Grooming Gear for Guys and I’m so grateful to have experienced it. #VIP
I hop out of the cab on 29th and Park eager to discover all that is Tweezerman. Seconds before walking through Tavern 29’s doors I stand paralyzed. I’m here by myself, I don’t know anyone, and nobody knows me.” The ultimate trifecta. #shyandawkward
The entire ground floor bar area is transformed by candlelit product displays, a photo booth, and an abundance of hors d’oeuvres to compliment your drink of choice. Each display table is paired with a G.E.A.R. Legend: Joey the Brow Connoisseur, Cecil & the Miraculous Mustache, or Lance the Tree Manicurist.
The items showcased run the gamut from the iconic slant tweezer to facial hair scissors to nail tools. Every single piece from Tweezerman’s G.E.A.R. collection is butched up to be gender appropriate. The signature stainless steel is paired up with black elements and the texture pattern reminiscent of a garage floor. #GIJoe
The Precision Grip Fingernail Clipper is demonstrated by a chipper Tweezerman rep. Who knew there exists a no mess case that catches the clippings for an effortless clean up? This does not mean it is acceptable to clip one’s nails on the NYC subway, however. Gross.
I haven’t yet had the chance to play with every item in the very generous swag bag gifted last night. I’ve developed an initial obsession with the Multi-Use Nail Tool. Its one end cleans under the nail while the other pushes the cuticle. And, an embedded nickel file on one side, too? Um, hi.
Tweezerman calls their G.E.A.R. collection sophisticated and uncomplicated. I’m in agreement. These are, indeed, serious high-performance tools that deliver and can be trusted. Your every grooming need is covered with this extensive line up by a legendary tool brand.
Long gone are the days of a lonely bar of soap and shampoo bottle in any guy’s shower. The term metrosexual is now 10 years old. Get with the 2014 program: separate the eyebrows and clip your nails! You don’t need a label for that.
A huge thank you to BOLD pr for the invite and to Tweezerman for sponsoring such an extravagantly fun event. To the gorgeous Beauty Assistant from Glamour, Virginia, it was lovely sharing a slider moment with you. I hope the blouse is ok. Amaretto Sours soon?
