Having successfully bridged the gap between TV shopping and the luxury retail space, the Japanese beauty brand TATCHA has yet to leave my complexion underwhelmed. The latest launch of Violet-C Radiance Mask is, neither surprise nor exception. Recognizing my bias (I consider face masks to be a pivotal step in proper skincare), this soft drying clay blend that exfoliates and nourishes is a definite win-win for this often fatigued and dehydrated face.
What is it?
A first for TATCHA, this rinse-off treatment is a creamy medley of kaolin and plant extracts that addresses dull skin tone, clogged pores, and sun related hyperpigmentation. Advice to follow: be consistent, patient, and realistic. It is not a serum, nor is it a clinical grade solution, so keep any expectations for overnight miracles in check. Treat yourself twice per week and you will definitely notice the revitalizing effects of smooth, bright, and significantly softer skin. The Candy Crush hue of purple perfection is a fun perk, as is the intricately ombre’d jar packaging.
What’s in it?
A cornucopia of skin loving extracts, the ingredient deck of TATCHA’s new Violet-C Radiance Mask is both exotic and impressive. Fueled by the brand’s signature trifecta of powerful antioxidants, Green Tea, Algae and Rice, the creamy formula is Kaolin Clay based. Comfortable and non-cracking, it deep cleans, decongests, and tightens the look of pores.
It features a fusion of seven plant derived 10% Alpha Hydroxy Acids (apples, grapefruits, oranges, lemons, limes, hawthorns, and jujubes), and gently and effectively exfoliates the skin’s surface to reveal a vibrant glow. The much appreciated addition of Japanese Beautyberry delivers two forms of Vitamin C (water and oil soluble) to correct past and control future sun damage.
How to:
Twice per week, apply a generous amount to a clean face and leave on for 20-30 minutes. The AHA related tingle is present but short lived and completely non-aggressive. Easily removed with a damp cloth, the new Violet-C Radiance Mask may leave the face looking slightly pink for a few minutes (and that’s a good thing). Always wear broad spectrum SPF to minimize sensitivity to the sun since this is an acid treatment.
When do I use it? Mostly before bed, which ensures all my favorite oils will be working from a clean slate overnight. Since I’m traveling at the moment, I’ll have to wait to slather it on upon my return, so that I can erase the summer damage to my resting beach face.
$68 (50ml) available at tatcha.com, sephora.com
*press sample
