At first glance, everything about Beauty of Joseon is textbook K-beauty. The name. The aesthetic. The formulas. And by now you have probably heard the one about how the brand is not actually that popular in Korea. Or wasn’t, until…
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Luxury feel, pharmacy price. If La Roche-Posay released this sunscreen under a prestige brand name, gave it a minimalist logo, and priced it at 120 euro, I wouldn’t blink. This is the best daily SPF I’ve found since moving to…
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If “all-mineral” sunscreen were a dinner guest, Butyloctyl Salicylate would be the plus-one they insist belongs. It doesn’t. I don’t claim to know everything. Far from it. That’s why I like to write. Writing is thinking and thinking is how I learn.…
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A perfect blend of innovation, luxury and efficacy, MDSolarSciences™ aims to deliver a flawless sun protection experience with a side of education through its extremely wearable and user friendly range. Founded by Dr. Robert J. Friedman, a dermatologic oncologist in…
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Dominating the beauty industry, Korean skincare brands are without a doubt the most inclusive of the male market segment. Oblivious to aggressive marketing, faux-sculine fragrance, and lumberjack packaging, K-Beauty ‘for men’ is actually driven and inspired by K-Pop boybands. On…
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