European Sunscreens vs. American: What a Year in Madrid and 45 Bottles Taught Me

European Sunscreens vs. American: What a Year …

For as long as I’ve been obsessed with skincare, I’ve picked up a few things at European pharmacies during international travels. It was not always sunscreen, though. Believe it or not, I never expected such a vast difference between formulas…

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Here Are The Best Skincare Finds At Beauty Heroes

Here Are The Best Skincare Finds At …

They grow up so fast. Happy 11th Birthday, Beauty Heroes! How has it been 11 years since the Beauty Heroes launch? I remember meeting Jeannie Jarnot at Indie Beauty Expo in New York City when the idea of her subscription…

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The Ayuna Shampoo Bar Finally Won Me Over

The Ayuna Shampoo Bar Finally Won Me …

Do you know what I’ve liked about every single shampoo bar I’ve tried over the years? The idea of it. Sadly, the performance of multiple formulas has left me, well, scratching my head. My hair felt dry, the scalp was…

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Ayuna Terra Bella is The Blessing We All Need

Ayuna Terra Bella is The Blessing We …

A year after dropping the gorgeous Terra rejuvenating treatment, Ayuna launches Terra Bella exclusively via Beauty Heroes this December. The truly exquisite collaboration is part ultimate holiday gift to yourself, part bringing the most miserable year on the highest self-care…

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Beauty Heroes May Discovery feat. Ayuna

Beauty Heroes May Discovery feat. Ayuna

I’ve had the pleasure to chat with many brand founders over the past five years. Among my questions is one that asks them to describe which product was the most challenging to formulate. The reply more often than not is…

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