Because nothing sparks a dialogue faster than the casual ‘love that lip color on you’, Sassy Lips’ new limited-edition Can You See Me Now? shade takes this natural conversation starter to a seriously important level. Created to support the 2017 Wear Orange Campaign, the stunning clear orange lipstick with gold flecks was formulated to help raise awareness about gun violence in the U.S.
Be Aware, Be Active
Tragically, 93 Americans are killed by guns every day by and 7 of those killed are 19 or younger. By speaking about the danger of firearms, voicing our opinions on the need for stricter laws, and educating one another on gun safety, all of us can do our part to strengthen the effort to reduce violence. Please consider wearing orange on June 2, National Gun Violence Awareness Day in support of this movement. ‘Can You See Me Now?’ is currently available at sassylips.us.
The Origin of Wear Orange (from the press release)
On January 21, 2013, Hadiya Pendleton, a high school student from the south side of Chicago, marched in President Obama’s second inaugural parade. One week later, hadiya was shot and killed on a Chicago playground. Hadiya’s childhood friends decided to commemorate her life by wearing orange. They chose this color because hunters wear orange in the woods to protect themselves.
On June 2, 2015 – what would have been Hadiya’s 18th birthday – a broad-based coalition asked people nationwide to join in what Hadiya’s friends started, honoring her life, as well as the lives of the 93 other American’s killed every day by gun violence. In its inaugural year, 30,000 Americans chose to #WearOrange, including more than 100 nonprofits, corporate brands and cultural influencers. In 2016, Wear Orange grew eightfold, with celebrities such as President Obama, Amy Schumer, Chelsea Handler, Kim Kardashian West, Steph Curry, and even the San Francisco Giants team (plus many, many more) taking to social media to show their support. Over 150 key buildings and landmarks turned orange, including the Empire State Building, the NASCAR Hall of Fame, and Niagara Falls. The #WearOrange message echoed globally, trended globally and ultimately reached more than one billion people worldwide.
For more information about the Wear Orange campaign, visit wearorange.org.
*press samples
Wow that is such a beautiful story.