REN Instant Brightening Beauty Shot Eye Lift

Partial to anything involving shots, the brand new REN Instant Brightening Beauty Shot Eye Lift was out of the gate certain to become a seamless addition to my grooming regimen. If you seek beauty newness, you could not have missed the fanfare surrounding this launch. Part of the Keep Young and Beautiful™ range, this ‘fixer’ aims to brighten, tighten and erase signs of fatigue instantly. Guess what? Totally worth the hype.

Incredibly light textured, the new REN Instant Brightening Beauty Shot Eye Lift is a gel serum hybrid that significantly improves on a wide range of unfortunate undereye fiascos and make us appear more awake, alert, and on point. Not just hereditary, the dark circles and non-designer bags that the best concealer won’t fix are often triggered by inadequate sleep, water intake, and consuming an ocean of sodium in that delicious takeout. If any of the above sounds familiar, the latest REN innovation is a must-have.

What’s in it? Two different types of Hyaluronans that provide immediate hydration and stimulate elastin production long term (elastin: protein within our connective tissues that gives the skin a memory foam like effect). Firming and plumping Algae and Tuberose Extracts increase microcirculation and strengthen the delicate skin around the eye while a touch of Mica delivers instant brightness with a subtle pearlescent effect that is completely shimmer free.

Admittedly, my personal pre-requisite list for that perfect eye treatment is pretty tight. Delivery system, packaging and how travel friendly is it are all key factors for me. The pocket size, slim pump bottle is all around perfect, making it your new TSA-approved essential. The lovely texture glides on and absorbs within seconds and causes zero pilling, cracking or flaking off, which let’s be honest, is what really goes down when it comes to any competing product that promises to instantly tighten and lift. One word of advice: when applying, be sure to pat the product in and never rub nor tug on your skin. Outstanding within the most aggressively marketed beauty category, the REN Instant Brightening Beauty Shot Eye Lift performs like a pro.

While there is a great chance you may need a richer eye cream at night (because there is a difference between hydration and moisture), the REN Instant Brightening Beauty Shot Eye Lift is a fantastic pick for daytime use and an absolute non-negotiable travel bag staple. Also, totally unisex.

$45 (15ml) available at renskincare.com, Sephora.com, SpaceNK.com, Nordstrom.com and bluemercury.com.