Jones Road Rich Eye Cream: First Impressions

Is the new formula right for you?

Jones Road Rich Eye Cream jar in a box.

If you keep up with skincare launches, you’ve probably noticed a growing trend: brands releasing richer versions of their existing eye creams. Whether it’s a response to customer feedback or an effort to cater to those who felt the original formula wasn’t enough, it’s becoming a common move. A few of my favorites have done the same recently—Augustinus Bader launched The Rich Eye Cream, and Dr. Few introduced his Eye Cream PM. 

Today, Jones Road follows suit with Rich Eye Cream, expanding its skincare lineup with a formula designed for even deeper hydration. I just received my jar, so this post is the definition of a first impression.

Open jar of Jones Road Rich Eye Cream.

What Is It?

A more intensely moisturizing take on the original Eye Cream, this new launch features a richer, more substantial texture aimed at replenishing and comforting dry, delicate skin. Ideal for those prone to dryness around the eyes, Rich Eye Cream helps rehydrate and plump the skin while creating smooth canvas for makeup. As always, Bobbi Brown delivers a multitasker—it works as both a daytime moisturizer under concealer or pencil and as an overnight treatment to combat signs of fatigue.

Texture of Jones Road Rich Eye Cream on the skin.

What’s in the new Jones Road Rich Eye Cream?

I’m no cosmetic chemist, but as a devoted skincare enthusiast, I’d argue this is the most sophisticated formula in the Jones Road skincare lineup. Centered around intense hydration, Rich Eye Cream is packed with Glycerin, Squalane, Sodium Hyaluronate, and Trehalose. To support the skin barrier—crucial for defending against daily environmental stressors—it also includes Ceramide NS and Phytosterols.

Ingredient list on box of Jones Road new eye cream.

Antioxidant protection comes via Vitamin E and a blend of botanicals: Hibiscus Seed Oil, Ash Bark, French Rose, and Gentian Root Extracts. And for those looking for added brightness, Niacinamide makes an appearance, bringing its well-documented skin-evening benefits to the mix.

Side by side jars of Jones Road eye cream and rich eye cream.

User Experience

The texture? I’m obsessed. It’s dense but exceptionally creamy, gliding onto the skin with a luxe grip that feels both indulgent and effective. A little goes a long way, so use a light hand when dipping into the jar. Overloading the eye area with too much product—whether day or night—is never a good idea, as excess moisture can migrate past the lash line and cause irritation.

Jones Road Eye Cream and Rich Eye Cream texture comparison side by side on skin.

I always start by applying a small dot to the outer corner (where crow’s feet form) and gently work my way inward, then upward toward the brow bone, using a tapping motion to distribute the product evenly. Initially, you’ll feel it sitting on the skin, but within a minute, it absorbs beautifully. Keep in mind the rich formula does not dry matte and there is a very slight hint of sheen. It provides a noticeable moisture grip without feeling sticky or heavy. Personally, this is going straight into my PM routine.

If your eye area is especially dry, you may enjoy using Rich Eye Cream during the day as well. Just be sure to give it a minute or two to settle before applying any color corrector or concealer.

Jones Road eye cream application before pencil and concealer.

Do You Need It?

That depends. If you love the original Eye Cream but wish it delivered more moisture, this is the upgrade you’ve been waiting for. Otherwise, there’s no need to double up. Those who prefer straightforward, hydration-focused formulas will appreciate it, while Jones Road fans who gravitate toward practical skincare (rather than marketing gimmicks) will likely welcome this addition. If you’re a realist who embraces aging, and given the choice of a free spa treatment, you’d pick a body massage over a facial—this one’s for you.

$42 (15ml) at jonesroadbeauty.com

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