In celebration of the upcoming Earth Day (April 22), Kiehl’s is offering a limited edition of their bestselling Creamy Eye Treatment with Avocado and if you aren’t excited yet, there is something wrong with you. A crucial part of every proper skincare regimen, an eye cream is one of the most important steps you can take to fight signs of premature aging from fine lines and fatigue to dark circles and puffiness. And while I most likely have two dozen eye creams in rotation, I am NEVER without this one particular Kiehl’s jar.
First things first. Earth Day. Every year, beauty companies small and large promote a specially curated product to raise awareness and concern for our environment and the links between pollution and public health. More often than not, the heavily eco-driven offerings are not particularly appealing or useful (think home candles ft. earthy notes). Luckily, Kiehl’s brings us a total skincare staple this year with the Creamy Eye Treatment with Avocado. Not only is it suitable for absolutely everyone, but each jar sold will benefit the delicate area under the eyes and the planet.
In partnership with Recycle Across America™, a non-profit dedicated to clearing the confusion around recycling, stimulating the economy, and expediting progress, Kiehl’s is proudly donating up to $50,000 from the sale of the Creamy Eye Treatment with Avocado. The funds will help create 65,000 standardized recycling labels for 650 schools across America. As a result, many companies will be able to used recycled materials to manufacture their goods instead of depleting limited natural resources.
Designed by friends of Kiehl’s, Nikki Reed and Gabrielle Reece & Laird Hamilton, the two versions of Creamy Eye Treatment with Avocado feature visually stunning labels and are available only for a limited time. The gorgeous containers are massive and will last for months, reminding you about the importance of protecting the planet each time you dip that ring finger into the jar. Superb all around, this rich but not heavy solution is loaded with Avocado Oil, Beta Carotene, and Shea Butter to provide long term moisture, plump up fine lines, and firm up sallow looking skin. Personally, I prefer to wear it overnight but if your skin is dry, indulge during the day as well. It does a great job under makeup, too.
Shop these latest launches at kiehls.com and at Kiehl’s stores everywhere. Always save and bring your Kiehl’s empties along since the brand promotes a motivating in-store recycling program. For every ten empty containers you return, Kiehl’s offers a free deluxe travel size of your favorite formula. When you think about it, recycling and taking care of your skin are equally important. See, vanity is not a bad thing. Being selfish, however, totally uncool.
