With only a handful of new formulas released each year, La Mer launched The Illuminating Eye Gel last month, thrilling the brand’s loyalists all over the world. Myself included. Shifting ever so slightly to capture the attention of a younger generation, the no-model brand, partnered up with Olivia Palermo for the new campaign hashtagged across social media as #EyesLightUp. The under-30 tastemaker known for her impeccable style is the first ever face associated with La Mer.
As a third addition to the eye care category, The Illuminating Eye Gel is focused primarily on addressing the first visible signs of aging as opposed to treating deep lines and wrinkles. This preventative solution is a fantastic option for anyone suffering from dehydration around the eye area, puffiness, or dark circles. Fueled by La Mer’s trademarked Miracle Broth, it is infused with the healing blend of sea kelp and other natural ingredients to soothe stressed skin.
The Illuminating Eye Gel also features two new sea derived fusions to instantly brighten, firm, and illuminate the delicate skin around the eyes. The Awakening Ferment is a powerful antioxidant rich blend that prevents environmental damage we are exposed to daily (think sun, pollution, etc). The Illuminating Ferment, combined with the light reflecting properties of sea pearls instantly cancels out any signs of fatigue and exhaustion.
The Illuminating Eye Gel comes in a pump bottle–a first for a La Mer eye product– making it the chicest travel accessory. The elegant formula feels luxurious and cooling when applied and provides instant boost of hydration. With beneficial plant oils, Vitamin B, and silicone, its smooth finish makes this eye gel a fantastic base for long lasting concealer or highlighter application. Light in texture and consistency, it feels silky, absorbs quickly, and has a fresh yet barely detectable scent. Since I use this gel exclusively during the day, my plan is to start storing it in the fridge to enjoy the reviving properties even more.
If you are looking to invest in a quality eye treatment, The Illuminating Eye Gel is a great pick. Perfect for anyone looking to address the early signs of aging around the eye area, this formula is also a quick fix for tired looking eyes that can use some perking up. In a league of its own, every La Mer formula delivers instant as well as cumulative results. Sadly though, it won’t make you look like Olivia Palermo nor her husband…
The Illuminating Eye Gel retails for $145 (0.5 oz.) and is bound to last you months. Available at cremedelamer.com, Nordstrom.com, Barneys.com, NeimanMarcus.com and Saks.com with free shipping and handling.
