Avène just added Hydrating Serum to their Hydrance Optimale range, proving that booster serums are indeed all the rage this season. Blessed with 77% of their signature Thermal Spring Water and two novel active delivery systems, it is a skincare dream come true for those desperately seeking radiance, suppleness and elasticity. Marketed primarily to those with dry skin, keep in mind that oily skin can also become dehydrated.
What is this Avène serum about?
A French pharmacy favorite, Avène Thermal Spring Water, developed a cult following because of its clinically proven benefits. As a star ingredient in Hydrance Optimale Serum, it instantly soothes and balances skin that may feel tight or look dull from loss of moisture. This latest launch introduces a way to hydrate the upper layers of the epidermis more deeply by using a liposome technology. Introducing a second technology (3D hydrophilic matrix), Avène makes sure that the precious ingredient stays sealed within the skin’s surface for lasting hydration.
What’s in the Hydrance Serum?
Completely oil free, Hydrance Optimale Serum is a great fit for all skin types. The texture is incredibly light and with just a touch of silicone exhibits a lovely aqua-gel consistency. With a light fragrance that even most sensitive skin won’t mind, this Made in France gem will have you wish the scent lasted longer. Packed full of water-based glycerin, it has a delicate slip and absorbs completely within seconds. Two pumps are all this rather large face needs before my moisturizing both day and night.
Final Thoughts
With convincing clinicals yet again, the Hydrance Optimale Serum delivers instant and long-term effects to those with dehydrated complexions. With indoor heat, air travel or the delicious meal featuring enough sodium for a two-day bloat, our skin may manifest lack of water by appearing lackluster. Ensuring that our skincare includes a hydrating serum is as important as paying attention to our diets, which fuel our bodies with essential nutrients. Per Avène’s studies, after 22 days of use, your skin hydration increases by as much as 42%. Formulated without parabens, the serum is completely hypoallergenic and non-comedogenic.
Most importantly, Avène has come out with a facial treatment in a 1oz bottle that can’t be any more travel friendly. With plastic packaging so light it matches the serum’s consistency; this one goes with me everywhere. If you’re planning travel this Fall or Winter, grab a bottle of Hydrance Optimale Serum.
Available at avene.com for $39
