Dudes, polish up! With man-e-cure by Essie.

There might be man in manicure but how many men actually get them? Essie is not only the international pioneer in the nail polish industry but also a brand recognized for its wildly creative shade names. While matte about you looks good on anyone, it’s the man-e-cure that is a guy’s best friend. Thankfully, I’m not in charge. Oh my guy probably wouldn’t sell well. #GottaHandItToThem

Men’s grooming needs are a constantly growing market segment within the beauty industry. Essie has created man-e-cure to address real needs that adds a finishing touch to “that new slim suit or your favorite worn in jeans…” Guys should not see manicures as too taboo. On the contrary, strut your stuff! #ShowOfHands

You’d be surprised how many people pay attention to hands. Whether on a job interview, at a wedding, or even just out for happy hour, neat, well-groomed nails can always make an excellent first impression. Essie has hit the nail on the head with man-e-cure: a perfect finish that is neither ultra matte nor even half glossy. Just what a guy needs. #ComesInHandy

I’m the first to admit I don’t have the greatest looking hands. They’re not terrible, but I don’t go to great lengths to attract attention to them. If you’re in the same boat, skip the signet (#sigNOT) and get your hands on some man-e-cure. It is not one of Essie’s new products, it might be hard to find. Click here? #FingersCrossed

Dude, nobody’s saying a manicure will solve your every problem. This isn’t Legally Blonde. I enjoy pedicures, but manicures are my least favorite spa service. Talk is cheap. Well-groomed nails aren’t a ‘thing’. It’s 2014 and Essie has already done half the work for you. #DIY