#LetsBeHonest Campaign from Jessica Alba’s Honest Beauty

#LetsBeHonest, the second I saw Jessica Alba say “nuh-uh, I’m Disco Barbie” in Never Been Kissed circa 1999, I knew incredible things were about to happen. Expanding her successful venture, The Honest Company, the stunning and busy mother of two unveiled impressive ranges of skincare and makeup this Fall. #LetsBeHonest is the first branding campaign launched earlier this week to encourage women to embrace confidence and originality and to share what makes them feel ‘honestly beautiful’.


“It’s All You” is the motto behind the fully developed Honest Beauty additions. Both Skincare and Cosmetics lines offer safe and effective solutions to cleanse, treat, hydrate, and utilize color to emphasize the features we are most proud of. With every skin type and tone in mind, the options to achieve a glowing complexion for a makeup-free morning or an elaborate contour for a night on the town are endless.

“Women have their own motivations for how to use beauty in their lives, so we can’t wait to see Honest beauties get real with us,” says Alba, Founder and Chief Creative Officer of The Honest Company. “We offer tips, tricks, and tutorials to show women how to get the look that’s right for them and “LetsBeHonest brings it all to life.”


Focused on high quality ingredients and a clean and approachable aesthetic, the luxurious formulas deliver remarkable results. Effective and long lasting, the Honest Beauty launches offer comprehensive complexion correcting routines and options to upgrade your Fall color wardrobe.

Explore the possibilities by visiting HonestBeauty.com. Share your signature looks and the products you used to achieve them across social media with the hashtag #LetsBeHonest. Download the Honest Beauty App to share your ‘honestly beautiful’ self live!

Don’t forget to check out the Honest Beauty Social Channels!


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