Serums are where skincare marketing gets loudest. Encapsulated this, clinically proven that, a study of thirty people. I test each one for weeks, layered under moisturizer and alongside the rest of my actives. Then I compare the INCI against my results to see whether the star ingredient elevated my experience and delivered what it promised.
This is where I review all of it: retinoids, vitamin C, peptides, hyaluronic acid, PDRN, and whatever is trending next.
Ready for retinoids? Start with the retinal serums that actually delivered.
Dehydrated skin? Here are the best hyaluronic acid serums at every price point.
I first used a Clarins serum called Total Double Serum in 2002. I was in my early twenties, working in the marketing department at Jo Malone, and already the kind of person who read ingredient lists for fun. That serum…
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