Eczema Awareness Month – Take the #AveneHope Pledge & Aidan’s Journey

Sometimes cruel, Eczema affects 30 million Americans. Since beauty starts with tolerance and acceptance, it is important to educate ourselves about this incurable condition and ways to manage it. October is Eczema Awareness Month and thanks to Avène, you will know everything including how to help in just seven minutes by watching Aidan’s Story.

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Aidan’s Story

Only eleven years old, Aidan Moffett of McKinney, Texas has suffered greatly since developing Atopic Dermatitis during infancy. Covered in red, itchy, often raw patches of irritated skin, his childhood has been far from picture perfect. Partially because of discomfort and partially having to do with misconceptions about Eczema, leaving the house or engaging in social activities is incredibly daunting; I’d have stayed in as well.

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Luckily, Aidan’s Story does have a happy ending. Treated at the picturesque Avène Hydrotherapy Center in the South of France, his inflamed skin responded to the magic that is pure thermal water from the ancient Sainte Odile Spring. Known for its soothing and protective properties, it calms and treats conditions such as Eczema, Atopic Dermatitis, Rosacea, Psoriasis and even burns. Unique in composition, the mineral rich water is nature’s gift to sensitive skin in need of some TLC.

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The Last Resort

If you’ve tried everything or know someone who is resigned after having explored every option, don’t give up before trying at-home solutions from Avène. While there is no cure for Eczema, it can be treated and managed with proper care without harsh topical steroids. Two key items that help Aidan manage flare ups are the iconic Avène Thermal Spring Water and Avène XeraCalm A.D Lipid-Replenishing Cream. A daily application restores comfort and moisture levels to dry, angry skin.

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How to help:

Visit avenusa.com/hope and pledge to share Aidan’s story. With the goal of 30,000 pledges, each pledge represents every 1,000 people currently suffering from Eczema in the United States. Use your Facebook feed, Tweet away, email some friends. And when you do, you’ll receive a unique code that entitles you to a Thermal Spring Water free with any purchase from Avène. How do I know that? I pledged.

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Help raise awareness and spread Aidan’s message on social media by using the hashtag #AveneHope and please be sure to tag @aveneusa.

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