Straddling eye cream and brightening treatment, TULA’s brand new Glow & Get It delivered on both fronts during my weekend of jet-lag just days ago. Fans of this probiotic powered line of skincare may be familiar with their two other formulas in the eye care category. One is a treatment serum. The other delivers lasting comfort and moisture. The just-released Cooling & Brightening Eye Balm is the perfect emergency fix and travel companion. Keep reading to find out more!
What is it?
Those familiar with solid eye care formulas delivered via swivel stick applicators may be apprehensive. So was I. After all, none of them cut it; not the one from First Aid Beauty (I seriously tried to make fetch happen with this one) nor any of the countless adorable K-beauty animal shaped de-puffers. Instead, TULA brings us a chubby, foundation size container of a really cool (actually, literally cooling) treatment to perk up tired looking eyes with a single swipe. Spoiler alert: it works.
What’s in it?
Everything in the new TULA eye treatment aims to brighten and hydrate, which is intended to result in an immediately fresher appearance. Their thirst quenching ingredient deck includes Hyaluronic Acid, Aloe, Apple, Watermelon, and Blueberry Extracts as well as Caffeine to tighten puffed up skin and to help erase signs of exhaustion. Globetrotting is definitely fun, but appearing jetlagged is neither cute nor funny.
In addition to the signature probiotic strain (which balances the skin), the solid balm also highlights nourishing Vitamin E. Since most of us are craving instant, visible results, TULA has packed its latest eye treatment with Hyaluronic Acid and Caffeine Extract, and delivers immediate hydration with firming Lentil Extract.
How & When
Real talk: I would not use Glow & Get It as my exclusive undereye treatment this time of year. The winter weather can trigger unwelcome dryness in my rarely temperamental skin. After an eye cream, however, it adds a significant boost of vibrance without causing side effects such as an aggressive shimmer. When summer rolls around? That will be a totally different story. The same goes for travel. This is an incredible emergency or ‘in a pinch’ fix when you’re running late or racing from work to happy hour.
The latest from TULA is an absolute godsend for travel. The creamy formula glides on without tugging on delicate skin and provides an instant cooling effect. As a self-proclaimed over-skinchiever, I actually timed the pleasant and reviving sensation, which lasted 14 minutes. That’s amazing: active delivery time of a face mask when Glow & Get It is a leave-on solution. You’ll notice some iridescence that hovers between silver and purple on application so make sure to blend in the balm after you swipe it under your eye and around the brow bone.
Yay or Nay?
Yay all the way but… be sure to address all moisture concerns under your eyes before applying an illuminating treatment. If you don’t, it may not apply as smoothly and could cling to any dry patches, which could create an unfortunate flaky situation. TULA’s latest is flexible — it can be worn under or over makeup or simply solo. Apply it before a flight and remain puff-free or before an outing when you’re short on time and need to look fresh af.
The latest retails for $28 (10g tube) and make sure to use code OMGBART at checkout for 20% off you entire purchase at tula.com.