• Check Out My Q&A With Dermstore!

    Hey ya’ll cool cats and kittens! Recently, I got to chat with the amazing …

  • 2020 Empties Vol 2

    How is it July already? The year is flying by and I am going through …

  • 11 Beauty Sales To Shop This July Fourth Weekend

    Happy 4th of July Weekend! The weather looks very mixed bag but hopefully we can …

  • How I Got My Feet Summer Ready And You Can, Too

    It may come as a surprise to some but a pair of nail clippers for …

  • All About The Blüh Alchemy Botanic-Retinol in Beauty Heroes February Discovery

    All About The Blüh Alchemy Botanic-Retinol …

    Botanical retinol has to be one beauty trend already impossible to miss this year. Particularly prominent in the green beauty space, plant-based Retinol alternatives began to make their appearances in the last few years. At first, Rosehip Seed Oil was…

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    8 Reasons To Visit The Beauty Heroes Store in Novato, CA

    8 Reasons To Visit The Beauty Heroes Store …

    If the flight to San Francisco weren’t so damn long (and bumpy af 87% of the time), I’d be going west way more often. And not only because I love catching up with my husband’s side of the family. The…

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    Beauty Heroes July Discovery: Graydon Fullmoon Serum & Green Cream

    Beauty Heroes July Discovery: Graydon Fullmoon Serum & …

    When it comes to new skincare products, I’ll admit to being prone to excitement. Rarely does the initial excitement last, however. I get bored easily. So when Beauty Heroes sent over their July Discovery featuring Graydon, a skincare line new…

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    Beauty Heroes May Discovery feat. Ayuna

    Beauty Heroes May Discovery feat. Ayuna

    I’ve had the pleasure to chat with many brand founders over the past five years. Among my questions is one that asks them to describe which product was the most challenging to formulate. The reply more often than not is…

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    Beauty Heroes Indie Beauty Spotlight: Beneath Your Mask

    Beauty Heroes Indie Beauty Spotlight: Beneath Your …

    For someone so passionate about skincare, I sure neglect the body part of self-care… You see, once I step out of the shower, I zoom in on facial serums and any body related treatments remain peripheral. Until recently. You have…

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    Beauty Heroes October Discovery feat. LILFOX

    Beauty Heroes October Discovery feat. LILFOX

    Go subscribe to the Beauty Heroes box and come back to continue reading. I’ll wait. Last month, I was so high on the Josh Rosebrook curation that when I finally photographed the product and had begun to document my excitement,…

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    Handsome Heroes (by Beauty Heroes) Mr. Fox Men’s Green Grooming Collection

    Handsome Heroes (by Beauty Heroes) Mr. Fox …

    Fascinating to observe, male grooming has evolved to something fierce in the beauty industry. Probably the fastest growing market segment, men are inspiring countless brands to concentrate on them as the latest audience eager to explore anti-aging products and caring…

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