Admittedly, I may come across as a snob and a half regarding skincare, but I am legit forever intrigued by successful MLM beauty empires. My twenties were glowing in part due to a long ago discontinued Avon night cream (or Retroactive for those who remember), Mary Kay provided major skin softness with the Satin Hands set and so on. So, when I heard about Re:BEAUTY, the latest in B2C, I had to know more.
A passion project come to life, Re:BEAUTY was developed by direct sales industry veteran Marcela Speert and offers a comprehensive skincare range with makeup to launch this Spring. Exclusive to the brand, every facial treatment product is fueled by a Re-Vitaplex™, a proprietary blend of botanical extracts to rejuvenate and nourish, which results in a visibly fresher appearance to the skin. Derived from exotic plants, the natural compounds in every Re:BEAUTY formula aim to firm, brighten, and deeply hydrate. Side note: the range features Lycopene, a tomato leaf extract, which happens to be one of my favorite skincare ingredients ever. A fantastic anti-ager, this potent antioxidant significantly slows down the breakdown of collagen in our skin. Read: younger, longer.
Targeting a wide range of age related skin concerns, Re:BEAUTY is a great fit for all skin types at any age. Gentle yet effective, the products contain no parabens, have a light pleasant aroma, and suit sensitive complexions. Having tried all eleven issue specific formulas over the last month, a handful of favorites definitely stand out as high performing staples on my mid thirties combination skin that has been exhibiting the first signs of aging and an overall dullness this miserable winter. Below are some of my favorites.
With two cleansing options, Re:New and Re:Exfoliate are a great system for day and night makeup, dirt, excess oil and pollution removal and ensure a perfectly cleansed face prepped for treatment. While Re:New foams up slightly and is an excellent jumpstart to my evening routine, Re:Exfoliate is my go to morning wash to perk up and lift off my facial hair before I shave. Creamy in texture, both lather and rinse off beautifully without drying the skin. In general, cleansers require no commitment and are a fantastic entry point into any brand.
Focused on reversing the effects of aging on our skin, Re:BEAUTY offers two treatment serums: Re:Juvenate and Re:Vitalize. Almost lotion like, the Re:Vitalize Lifting and Firming Serum hydrates, plumps up, and brightens dull, lackluster skin with a punch of mega moisture, Shea Butter, Radish Oil, and myriad plant extracts. The Re:Juvenate Ultimate Anti-Aging Serum with Re:Vitaplex™ is slightly thinner in consistency and layers beautifully under a moisturizer fighting off free radical damage and boosting collagen production. While Re:Vitalize has a light citrus scent, Re:Juvenate is pleasantly floral. No need to worry, the fragrance is very faint.
Possibly my top Re:BEAUTY find, the Re:Store Ultimate Eye Cream checks off every one of my requirements for a perfect eye treatment. Packaged in a pump bottle, it is rich and moisturizing, yet never feels heavy. Fantastic worn overnight to soothe and hydrate, it also keeps my undereye concealer in place all day long without allowing it to crease not to look dry. Packed with Shea Butter, Lycopene, Caffeine and multiple plant cell extracts, this seriously remarkable formula is pretty genius.
As we’re in the midst of an insane polar vortex, the Re:BEAUTY face moisturizers have been in constant rotation as of late. Boasting one of the hottest ingredients in the natural beauty world, the Re:Texturize Luxurious Lift Cream showcases Moringa Oil to brighten and renew the skin overnight. Added Bakuchiol firms and fights hyperpigmentation in ways similar to Retinol (sans irritation) while Niacinamide, Lactic Acid, Algae Extract and Palmitoyl Hexapeptide-19 deliver improved elasticity and an impressive glow. Slightly richer in texture, the Re:Hydrate Ultimate Hydration Cream softens, protects skin’s barrier function and moisturizes with Shea Butter, Coconut and Meadowfoam Seed Oils. Loaded with skin firming agents and complexion reviving botanicals, it has been my daytime option during this arctic winter. I slightly prefer Re:Texturize, but only because my combination skin responds better to lighter creams.
As a mask pro, I am thrilled with the Re:Charge Brightening Face Mask. This gel cream formula is driven by skin luminizing Vitamin B3, moisture binding and soothing Lycopene, Shea Butter, Cactus, Plankton, and Coffee Seed Extracts. Packaged in a tube, this travel friendly gem can serve as a fantastic in-flight treatment that prevents dehydration or a jetlag buster for instantly energized and radiant skin. Massage it onto a cleansed face and leave for 15 minutes before rinsing. In a word: superb.
Those with parched, dehydrated skin will benefit greatly from the Re:Fresh Moisturizing Overnight Mask. Deceivingly lightweight, it soothes, comforts, and delivers lasting hydration while you sleep. The purple memory foam gel consistency is almost airy and sinks in within seconds. It highlights Alaria Esculenta Extract, an Algae rich in Omega 3, 6 and 9 essential fatty acids with powerful antioxidant properties.
Probably the trendiest step in skincare, Re:BEAUTY offers two facial oils with Re:Balance and Re:Vive. Ideal for all skin types including acne prone and sensitive, Re:Balance Nourishing and Hydrating Pure Face Oil is a blend of Grape Seed, Jojoba, Rice Bran, Borage, Evening Primrose, Acai, and Chia Seed Oils, to name a few. The Re:Vive Whitessence Lightening Face Oil is slightly less viscous, features Evening Primrose, Sunflower, and Argan Oils, which are infused with skin brightening Licorice Root Extract and Vitamin C.
Ranging in price from $32 to $85, all Re:BEAUTY products are available for purchase on rebeauty.com, where you can also learn about the company’s business opportunities as a brand Re:Presentative.